Privacy Policy

Last updated on Dec 24, 2025

1. Introduction

This Privacy Policy explains how 1st Profitness (“we”, “us”, “our”) collects, uses, stores, and protects personal data when you access or use 1st Pro Fitness (the “Website”).

We are committed to safeguarding your privacy and handling your personal data in a transparent and secure manner in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and, where applicable, the EU GDPR.

By using the Website, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

We may collect and process the following categories of personal data:

2.1 Information You Provide Directly

  • Full name
  • Email address
  • Phone number
  • Account login credentials
  • Billing and payment-related information (processed via third-party payment providers)
  • Any information submitted via forms, support requests, or communications

2.2 Information Collected Automatically

When you use the Website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Pages visited and time spent on the Website
  • Referring URLs

This data is collected using cookies and similar tracking technologies.

2.3 Third-Party Information

We may receive limited information from third-party services such as analytics providers, payment processors, or authentication services, in accordance with their privacy policies.

3. How We Use Your Information

We use personal data for the following purposes:

  • To provide and operate the Website and Services
  • To manage user accounts and authentication
  • To process payments and transactions
  • To communicate with users, including support and service-related notices
  • To improve Website functionality, performance, and user experience
  • To ensure security, prevent fraud, and comply with legal obligations

We do not sell or rent your personal data to third parties.

4. Legal Basis for Processing (GDPR)

Where applicable under GDPR, we rely on the following lawful bases:

  • Consent – where you have given explicit consent
  • Contractual necessity – to provide Services requested by you
  • Legal obligation – to comply with laws and regulations
  • Legitimate interests – for business operations, security, and service improvement

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable essential Website functionality
  • Analyse Website usage and performance
  • Remember user preferences

For detailed information, please refer to our Cookies Policy.

6. Data Sharing and Disclosure

We may share your personal data with:

  • Trusted service providers (hosting, analytics, payment processing, customer support)
  • Legal or regulatory authorities where required by law
  • Professional advisers (legal, accounting, compliance)

All third parties are required to process data securely and only for specified purposes.

7. International Data Transfers

Your data may be transferred to and processed in countries outside your jurisdiction. Where such transfers occur, we ensure appropriate safeguards are in place, including contractual protections consistent with applicable data protection laws.

8. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil the purposes outlined in this Privacy Policy
  • Comply with legal, accounting, or regulatory obligations
  • Resolve disputes and enforce agreements

When data is no longer required, it is securely deleted or anonymised.

9. Data Security

We implement appropriate technical and organisational measures to protect personal data against:

  • Unauthorised access
  • Loss, misuse, or alteration
  • Accidental disclosure

However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Your Rights

Depending on your location, you may have the following rights:

  • Right to access your personal data
  • Right to correct inaccurate or incomplete data
  • Right to request deletion of your data
  • Right to restrict or object to processing
  • Right to data portability
  • Right to withdraw consent at any time

Requests can be made using the contact details provided below.

11. Children’s Privacy

The Website is not intended for children under the age of 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal data, please contact us immediately.

12. Third-Party Links

The Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites. We encourage users to review the privacy policies of third-party websites before providing personal data.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or business practices. Updates will be posted on this page with a revised “Last Updated” date.

Continued use of the Website constitutes acceptance of the updated Privacy Policy.